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Monday, February 16, 2015

When Walmart Touches Their Pocketbook...



When Walmart Touches Their Pocketbook....

...We can TOUCH THEIR BRAIN!

CLICK HERE -> TO LEARN MORE DETAILS ABOUT Call2ACTION Symbols(TM) -vs- QR Codes

People are so busy today, they often resist opportunities to LEARN & GROW!

February, 2016 UPDATE:  Sorry, not all the links are currently active, and a few graphics are missing.

When created originally, all the Call2ACTION Symbols(TM) and landing pages worked flawlessly and tracked INTERACTION!

I had to cancel a number of SaaS and software tools & subscriptions I use to create these powerful "CAMPAIGNS", when I retired.

Now all that I do is "Pro Bono", but these can be recreated with some effort - should you be interested in a full demo.


Even though intellectual growth usually brings it's own benefit, today's huge focus on IMMEDIATE GRATIFICATION prevents many folks from making any type of INVESTMENT IN THEMSELVES...

They often consider that just a BOTHER!



Have you ever heard, "It's not worth the effort"?

Or, how about those folks embarrassed by their  falling behind and becoming over-whelmed with technology advances... some use their age as an excuse, and some of the them actually brag about their backwardness -- as if it was some sort of award for losing a contest.



However, most people losing $68 in CASH... would be disappointed, to say the least.

THAT is exactly what Walmart is trying to eradicate - complacency, and refusal to utilize some of today's most powerful technology - that can impact the WALLET of people in America.

LESSON LEARNED FROM THE LEADER
-----------------------------------------------------------

No matter what you might think of their business, with over 100 MILLION people visiting a Walmart store at least once a week, Walmart has certainly become a leading force in America.





SCAN with an “App” on your Smartphone or tablet; just CLICK the GRAHIC above; or type
http://delivr.com/2MCHS
into the white address bar at the top of your browser (Internet Explorer, Safari, Chrome, Firefox, etc.).


http://BudgetVideo4BIZ.Blogspot.com

 SO, WHAT ABOUT THE $68?


------------------------------------------
That is the amount of the REBATE earned and redeemed by the first person who took advantage of the Walmart's "Savings Catcher" program at my local Walmart store in Johnsburg, IL.

I AM JUMPING UP AND DOWN!

You see, I have been trying to educate folks and encourage smartphone and tablet users to download and install a QR [QUICK RESPONSE] scanning "App" - for FREE! 

Once they learn how to use it ONE TIME, they will be capable of scanning the Call2ACTION(TM) Symbols I create for my clients, and insert within the videos I produce -- creating a Two-Way Digital Dialogue.... fulfilling my company MISSION:



Bringing the OFFLINE World to Your ONLINE Presence™ - Providing Call2ACTION™ Symbols as the entrance ramp to the Information Highway!



Unfortunately, the majority of smart devices do not yet come from the factory with this "#1 Communication Vehicle Known to Mankind" installed...So, buying a smart device from Apple or Samsung is like buying a new car without windshield wipers...{HUGE FROWN}.
AND, folks just will not INVEST IN THEMSELVES.... to LEARN the benefits and rewards possible for them to gain from a one-time effort to download, install, and then practice learning how to use the scanning "App".

I encourage my clients to EDUCATE folks in their ads... like this:

 But, I am only a single voice.
If you think of the ability to scan these CAll2ACTION(TM) Symbols as learning an exciting new skill, like speaking French:

With their undeniable leadership and POWERFUL EXAMPLE with their "Savings Catcher" program, Walmart is doing us a huge favor -- HELPING US TO LEARN FRENCH... and PAYING US TO TAKE THE CLASSES!


Want to Learn More?...
CLICK THE UNDERLINED LINK BELOW -->> Call2ACTION Symbol(TM)

Tuesday, February 10, 2015

Lazy Day - 7 Ways to Win on Facebook

I try to disseminate VALUE, whether it is stuff I create, ideas I pass along from my own business, or in the case of this LAZY DAY effort...

A complete redirect to a wonderful blog post from a person I highly respect!


Bobbi Baehne, Director of Integrated Media, and "Chief Kahoona" at Think Big Go Local is terrific, so enjoy...

http://thinkbiggolocal.com/7-ways-beat-facebook-algorithm-changes/

 

 http://thinkbiggolocal.com/7-ways-beat-facebook-algorithm-changes/

 

 


Monday, February 9, 2015

Ideas to share about "Putting Butts In Seats"



FULL ARTICLE:
===============

Many of us Professional Digital Marketers also live in the REAL WORLD!

There, the challenges are the same as online -- Attracting attention, and then getting folks to Read, Watch, and/or Listen...

My MAGIC formula is called, "Engage / Direct / Measure"!

When I make cold calls, I have a little 8.5" x 5.5" laminated graphic (color, two-sided) and ask for the owner ...and when I find them, say, "Have you ever met a mute sales person?"


Then, I say, "You just did!", and hand them the laminated card - while pleasantly saying, "Thank You, {First name}, I don't like people interrupting my day unannounced - and guess you might feel the same way!"

 

"If you get a moment to check out that one page web site, you'll see how I, as a mute sales person. produce results for my clients that exceed what you are achieving with your very best sales person".

http://BudgetVideo4.BIZ.BlogSpot.com

 http://delivr.com/29YXE


"God Bless, Look forward to speaking with you soon!"

Then I walk out.

Because everything I do is MEASURED, I can then see if these folks took any ACTION, by tracking the Call2ACTION(TM) Symbol scans or "Special Shortened URL's"  Here is that link:  http://EDM.BudgetVideo4.BIZ

http://BudgetVideo4BIZ.blogspot.com


I have worked years perfecting this process... and here is the latest example of the entire "Flow Thru Process" that ends with.....

"PUTTING BUTTS IN SEATS".... TICKET SALES!

http://delivr.com/29j5q_qr

 

  http://DAMIENINVITE.BudgetVideo4.BIZ

Hope this helps you grow YOUR business!  Please share with us - any "New Business Development" ideas you have perfected over the years!

And here are the results - My latest clients:
http://RECENT.BudgetVideo4.BIZ

As always,  COMMENTS & QUESTIONS ARE INVITED!  

Please click on the "comment" underlined link below and then type your question or share your opinion.

1) Do you only write about business issues, or do you show some of your HUMAN self to business associates?

2) Have you ever thought about using QR Codes – which I have branded #Call2ACTION™ Symbols – as another way to assure increased ENGAGEMENT and INTERACTION with your written communications?

Can you provide links to some great examples from YOUR writing?

2) Do you notice the cursor turning to a hand (indicating a hotlink lies below) when you are on a web page, or do you only respond to links that are underlined with blue?

3) Which links (please rank 1, 2, 3, 4, 5) would you be most likely to click on?

____    A Photo HOTLINK (only indicated by the cursor turning to a hand – or text copy advising you to click on the photo)

____    A "Shortened URL" - like http://delivr.com/2x5z4 with no description about the landing target of that URL?

____    A "Shortened URL" - like http://delivr.com/244mv with text describing the landing target as being a video "Webinar" about the Industry Best Practices using Mobile Websites, APPS, SMS, and QR Codes?

____    A “Hidden URL” – like the text National Retail Federation 2013 Report - Mobile which has an underlying HOTLINK, but the URL is hidden?

____    I only click on VISIBLE URL Hotlinks like that are in the syntax:
http://c2adownload.budgetvideo4.biz!


4) What other methods do you use to encourage increased AUDIENCE ENGAGEMENT / “Click Throughs”?

5) What other creative way have you used to present a “Clickable Link” inside a digital media post – or as part of Pinterest PIN or Instagram Photo Upload?

6) What other "Pearl of Wisdom" can you SHARE with us?