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Monday, February 9, 2015

Ideas to share about "Putting Butts In Seats"



FULL ARTICLE:
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Many of us Professional Digital Marketers also live in the REAL WORLD!

There, the challenges are the same as online -- Attracting attention, and then getting folks to Read, Watch, and/or Listen...

My MAGIC formula is called, "Engage / Direct / Measure"!

When I make cold calls, I have a little 8.5" x 5.5" laminated graphic (color, two-sided) and ask for the owner ...and when I find them, say, "Have you ever met a mute sales person?"


Then, I say, "You just did!", and hand them the laminated card - while pleasantly saying, "Thank You, {First name}, I don't like people interrupting my day unannounced - and guess you might feel the same way!"

 

"If you get a moment to check out that one page web site, you'll see how I, as a mute sales person. produce results for my clients that exceed what you are achieving with your very best sales person".

http://BudgetVideo4.BIZ.BlogSpot.com

 http://delivr.com/29YXE


"God Bless, Look forward to speaking with you soon!"

Then I walk out.

Because everything I do is MEASURED, I can then see if these folks took any ACTION, by tracking the Call2ACTION(TM) Symbol scans or "Special Shortened URL's"  Here is that link:  http://EDM.BudgetVideo4.BIZ

http://BudgetVideo4BIZ.blogspot.com


I have worked years perfecting this process... and here is the latest example of the entire "Flow Thru Process" that ends with.....

"PUTTING BUTTS IN SEATS".... TICKET SALES!

http://delivr.com/29j5q_qr

 

  http://DAMIENINVITE.BudgetVideo4.BIZ

Hope this helps you grow YOUR business!  Please share with us - any "New Business Development" ideas you have perfected over the years!

And here are the results - My latest clients:
http://RECENT.BudgetVideo4.BIZ

As always,  COMMENTS & QUESTIONS ARE INVITED!  

Please click on the "comment" underlined link below and then type your question or share your opinion.

1) Do you only write about business issues, or do you show some of your HUMAN self to business associates?

2) Have you ever thought about using QR Codes – which I have branded #Call2ACTION™ Symbols – as another way to assure increased ENGAGEMENT and INTERACTION with your written communications?

Can you provide links to some great examples from YOUR writing?

2) Do you notice the cursor turning to a hand (indicating a hotlink lies below) when you are on a web page, or do you only respond to links that are underlined with blue?

3) Which links (please rank 1, 2, 3, 4, 5) would you be most likely to click on?

____    A Photo HOTLINK (only indicated by the cursor turning to a hand – or text copy advising you to click on the photo)

____    A "Shortened URL" - like http://delivr.com/2x5z4 with no description about the landing target of that URL?

____    A "Shortened URL" - like http://delivr.com/244mv with text describing the landing target as being a video "Webinar" about the Industry Best Practices using Mobile Websites, APPS, SMS, and QR Codes?

____    A “Hidden URL” – like the text National Retail Federation 2013 Report - Mobile which has an underlying HOTLINK, but the URL is hidden?

____    I only click on VISIBLE URL Hotlinks like that are in the syntax:
http://c2adownload.budgetvideo4.biz!


4) What other methods do you use to encourage increased AUDIENCE ENGAGEMENT / “Click Throughs”?

5) What other creative way have you used to present a “Clickable Link” inside a digital media post – or as part of Pinterest PIN or Instagram Photo Upload?

6) What other "Pearl of Wisdom" can you SHARE with us?