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Saturday, September 20, 2014

Storytelling in a Fast-Paced World

I tell all the folks I care about, “If you never read another book for the rest of your life… read:  MADE TO STICK!



Now I expand that instruction to say, “If you never watch another video in your life… watch THIS:”

https://www.garyvaynerchuk.com/99u-keynote-storytelling-in-a--657351667.html

99u Keynote: Storytelling in a Fast-Paced World

#Call2ACTION        #BudgetVideo

... I would be glad to help.
http://www.manta.com/c/mx4f8zm/budgetvideo4biz

As always,  COMMENTS & QUESTIONS ARE INVITED!  Please click on the "comment" underlined link below and then type your question or share your opinion.

1) Do you only write about business issues, or do you show some of your HUMAN self to business associates?


2) Have you ever thought about using QR Codes – which I have branded #Call2ACTION™ Symbols – as another way to assure increased ENGAGEMENT and INTERACTION with your written communications?

Can you provide links to some great examples from YOUR writing?

2) Do you notice the cursor turning to a hand (indicating a hotlink lies below) when you are on a web page, or do you only respond to links that are underlined with blue?

3) Which links (please rank 1, 2, 3, 4, 5) would you be most likely to click on?

____    A Photo HOTLINK (only indicated by the cursor turning to a hand – or text copy advising you to click on the photo)

____    A "Shortened URL" - like http://delivr.com/2x5z4 with no description about the landing target of that URL?

____    A "Shortened URL" - like http://delivr.com/244mv with text describing the landing target as being a video "Webinar" about the Industry Best Practices using Mobile Websites, APPS, SMS, and QR Codes?


____    A “Hidden URL” – like the text National Retail Federation 2013 Report - Mobile which has an underlying HOTLINK, but the URL is hidden?

____    I only click on VISIBLE URL Hotlinks like that are in the syntax:
http://c2adownload.budgetvideo4.biz!


4) What other methods do you use to encourage increased AUDIENCE ENGAGEMENT / “Click Throughs”?

5) What other creative way have you used to present a “Clickable Link” inside a digital media post – or as part of Pinterest PIN or Instagram Photo Upload?

6) What other "Pearl of Wisdom" can you SHARE with us?

Wednesday, September 17, 2014

BLUETember - Prostate Cancer Awareness Month

http://youtu.be/HhKog6EEFYY?list=FLVG-UDWvyOgwDF03H9DI28g

http://newyorkbluetember.legacyconnect.com/
Uploaded on Sep 7, 2010

September is Bluetemeber - Help Raise Prostate Cancer Awareness by Donating or Inviting a friend TODAY



Monday, September 15, 2014

PROUD DAD!

PROUD DAD today...




https://www.facebook.com/jayme.brindle?fref=photo


https://www.facebook.com/RunnersRoostCO?fref=nf

Lindsay Bannon


https://www.facebook.com/lindsay.bannon.9?fref=nf



22 hrs · De
nver, CO · 


I have to brag about my big sister, Jayme. 


She never ceases to amaze me with her 


determination! Her first full marathon in 


10 years and she beats her PR, finishes 


first in her age group, 4th overall for women, and qualifies for Boston (all with a cold)!!! Way to go, sis!!! You are simply amazing in so many ways. Love you!!! 

Monday, September 8, 2014

Wal-Mart: An Institution of Higher Education?

http://delivr.com/2sgqs

http://delivr.com/2sgqs

Trying to boost a Linkedin Post... can you please help me get a little extra "Juice"?  PLEASE SHARE!

The POST is:


When you think of Wal-Mart; Do you think of an institution of Higher Education?  You might after reading this:  http://delivr.com/2sgqs


   #Call2ACTIONSymbol


The graphic I use can be found/downloaded at: http://www.screencast.com/t/nhqYTcoIRknB

... I would be glad to help.
http://www.manta.com/c/mx4f8zm/budgetvideo4biz

As always,  COMMENTS & QUESTIONS ARE INVITED!  Please click on the "comment" underlined link below and then type your question or share your opinion.

1) Do you only write about business issues, or do you show some of your HUMAN self to business associates?


2) Have you ever thought about using QR Codes – which I have branded #Call2ACTION™ Symbols – as another way to assure increased ENGAGEMENT and INTERACTION with your written communications?

Can you provide links to some great examples from YOUR writing?

2) Do you notice the cursor turning to a hand (indicating a hotlink lies below) when you are on a web page, or do you only respond to links that are underlined with blue?

3) Which links (please rank 1, 2, 3, 4, 5) would you be most likely to click on?

____    A Photo HOTLINK (only indicated by the cursor turning to a hand – or text copy advising you to click on the photo)

____    A "Shortened URL" - like http://delivr.com/2x5z4 with no description about the landing target of that URL?

____    A "Shortened URL" - like http://delivr.com/244mv with text describing the landing target as being a video "Webinar" about the Industry Best Practices using Mobile Websites, APPS, SMS, and QR Codes?


____    A “Hidden URL” – like the text National Retail Federation 2013 Report - Mobile which has an underlying HOTLINK, but the URL is hidden?

____    I only click on VISIBLE URL Hotlinks like that are in the syntax:
http://c2adownload.budgetvideo4.biz!


4) What other methods do you use to encourage increased AUDIENCE ENGAGEMENT / “Click Throughs”?

5) What other creative way have you used to present a “Clickable Link” inside a digital media post – or as part of Pinterest PIN or Instagram Photo Upload?

6) What other "Pearl of Wisdom" can you SHARE with us?

Sunday, September 7, 2014

HOW TO TURN FACEBOOK VIDEOS INTO CLICKABLE LINKS!

HOW TO TURN FACEBOOK VIDEOS INTO CLICKABLE LINKS!

Chris Record
https://www.facebook.com/ChrisRecord/posts/10153194394223289

I've been running ads to a lot of videos recently, in preparation for my new course, the Viral Video Method.

During my testing, I've seen great results by adding clickable call to action links at the end of all my videos. This new feature by Facebook is pretty awesome, and I'd love to share it with everyone here so that you can start benefiting from it as well!

STEP 1: Create a fan page (unless you already have one).
STEP 2: Create a new post using the Photo/Video option.
STEP 3: Upload a video file (raw file, not a youtube link)
STEP 4: A link will now appear that says "Add a Call To Action".
STEP 5: Choose a button from the drop down, and enter your link.
STEP 6: It will auto-populate your title and description (you can edit).
STEP 7: Click "Post" and wait a few minutes for the video to load.
STEP 8: Watch the video to the very end and see the clickable link in action!

BONUS TIP: If you are planning to run ads to the video, you need to make sure that the thumbnail uses less than 20% text on the screen. The solution is to use custom thumbnails, which I teach in my Viral Video Method course that launches later this month. If you want to be a beta member before I launch it, send me a private message for more details.

I hope you are enjoying the value in these posts. My goal is to inspire you to realize the power of Facebook advertising, as well as using the latest cutting edge techniques and what's working in today's market.

If you have any questions, ask them in the comments below!

COMMENT
============
Nice job, Chris Record.

I follow you for your THOUGHT LEADERSHIP.

If I can contribute an additional tip -- I use Call2ACTION(TM) Symbols to make video a two-way communication tool. I provide an INDUSTRY BEST PRACTICES 

Infographic and other FREE Marketing Resources. The video tells it all: https://vimeo.com/91102732

This is the home page to get the FREE Resources, just CLICK 
http://EDM.BudgetVideo4.BIZ

Keep the great ideas coming!