Excerpted from an article
10 Marketing Predictions for 2015 [INFOGRAPHIC]
3. Increased in Adoption and Investment in Video Marketing
With decreased attention spans and increased need to quality content, companies are focusing on video marketing as a main component of their 2015 marketing efforts. In particular, companies are focusing on explainer videos to show potential customers how their product or service works without just text and images.
Companies are focusing on investing in video because it is reported that high quality videos can increase shopping cart sizes by an 174%. In addition, 75% of executives watch videos at least once a week, 50% watch videos on YouTube, and 65% visit the website after viewing a video. Companies should focus on integrating high quality videos into their website in order to improve their user engagement.