Wednesday, August 27, 2014

What can small business learn from facebook's Q2 Earnings Call?

I respect HEYO and it's founder, Nathan Latka.  The article he wrote about facebook and small business is RIGHT ON with what my small business clients have been experiencing.

Here is the full article:

We may dislike (hate) facebook.... but Marketing 101 teaches, BE WHERE YOUR AUDIENCE IS... and YOUR Audience, like mine, is on facebook!


Small business should continue focusing on building their own assets using Facebook as a means to drive traffic. The highest value asset a small business can build from Facebook is their email list as evidenced by Amy Lombard with Mixed Bag Designs last month. With her reach declining on Facebook, Amy tried a Facebook contest that asked users to enter their email for a chance to win her new bag design. Amy’s campaign attracted 1799 viewers and 582 decided to enter their email.

Amy now uses the 582 new emails to sell more bags. Takeaway: Build your email list.

In summary, Facebook is looking to connect everyone, understand the world, and grow the knowledge economy. For small business owners with limited time and budget, continued focus on building small, organically grown communities on Facebook is the best route.

Use these communities to grow the relationship with your fans and then collect emails so you’re growing your own personal asset that you can use regardless of the reach decline that will inevitably continue over time on Facebook.

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... I would be glad to help.

As always,  COMMENTS & QUESTIONS ARE INVITED!  Please click on the "comment" underlined link below and then type your question or share your opinion.

1) Do you only write about business issues, or do you show some of your HUMAN self to business associates?

2) Have you ever thought about using QR Codes – which I have branded #Call2ACTION™ Symbols – as another way to assure increased ENGAGEMENT and INTERACTION with your written communications?

Can you provide links to some great examples from YOUR writing?

2) Do you notice the cursor turning to a hand (indicating a hotlink lies below) when you are on a web page, or do you only respond to links that are underlined with blue?

3) Which links (please rank 1, 2, 3, 4, 5) would you be most likely to click on?

____    A Photo HOTLINK (only indicated by the cursor turning to a hand – or text copy advising you to click on the photo)

____    A "Shortened URL" - like with no description about the landing target of that URL?

____    A "Shortened URL" - like with text describing the landing target as being a video "Webinar" about the Industry Best Practices using Mobile Websites, APPS, SMS, and QR Codes?

____    A “Hidden URL” – like the text National Retail Federation 2013 Report - Mobile which has an underlying HOTLINK, but the URL is hidden?

____    I only click on VISIBLE URL Hotlinks like that are in the syntax:!

4) What other methods do you use to encourage increased AUDIENCE ENGAGEMENT / “Click Throughs”?

5) What other creative way have you used to present a “Clickable Link” inside a digital media post – or as part of Pinterest PIN or Instagram Photo Upload?

6) What other "Pearl of Wisdom" can you SHARE with us?