Tuesday, June 17, 2014

Teaching Elementary School Kids about Hooker

Let me share a quick story with you. 

As a part-time job - to bring in a steady cash flow while I build my video business - I drive a school bus for the local school district.

During the last week of school, it was a gorgeous day and I had a bus full of elementary school kids ... when I suggested "Let's play hooky!"

... only to be faced with silence on the bus. This shocked me, until I realized they didn't understand the term. So, I told them, "It means skipping school"... and now the bus erupted in laughter and comments.

It wasn't long after that when I had 58 elementary school kids chanting ....

"Let's play hooker"
"Let's play hooker"

... when I said, "You kids got it is

 H O O K I E ....

Please don't tell your parents that bus driver Mister Jim taught you this."

Then they taught me a new word - "Ditch Day" - which seems to be the safer expression to use in the future.


As always,  COMMENTS & QUESTIONS ARE INVITED!  Please click on the "comment" underlined link below and then type your question or share your opinion.

1) Do you only write about business issues, or do you show some of your HUMAN self to business associates?

2) Have you ever thought about using QR Codes – which I have branded #Call2ACTION™ Symbols – as another way to assure increased ENGAGEMENT and INTERACTION with your written communications?

Can you provide links to some great examples from YOUR writing?

2) Do you notice the cursor turning to a hand (indicating a hotlink lies below) when you are on a web page, or do you only respond to links that are underlined with blue?

3) Which links (please rank 1, 2, 3, 4, 5) would you be most likely to click on?

____    A Photo HOTLINK (only indicated by the cursor turning to a hand – or text copy advising you to click on the photo)

____    A "Shortened URL" - like with no description about the landing target of that URL?

____    A "Shortened URL" - like with text describing the landing target as being a video "Webinar" about the Industry Best Practices using Mobile Websites, APPS, SMS, and QR Codes?

____    A “Hidden URL” – like the text National Retail Federation 2013 Report - Mobile which has an underlying HOTLINK, but the URL is hidden?

____    I only click on VISIBLE URL Hotlinks like that are in the syntax:!

4) What other methods do you use to encourage increased AUDIENCE ENGAGEMENT / “Click Throughs”?

5) What other creative way have you used to present a “Clickable Link” inside a digital media post – or as part of Pinterest PIN or Instagram Photo Upload?

6) What other "Pearl of Wisdom" can you SHARE with us?