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Saturday, November 30, 2013

25 Free Social Media Tools, We Can All Benefit By Using




1. EdgeRank Checker - http://edgerankchecker.com/
3. Google Trends - http://www.google.com/trends/
4. Social Mention - http://socialmention.com/
5. Rapportive - https://rapportive.com/ (A MUST for Gmail users)
6. Newsle - http://newsle.com/
8. Bit.ly - https://bitly.com/
9. Feed.ly - http://cloud.feedly.com/#welcome (After Google Reader went away)
10. Tagboard - https://tagboard.com/  (All about #)
11. Privacy Fix - http://www.avg.com/us-en/privacyfix (For CHROME Lovers)
12. Yoast for WordPress - http://yoast.com/wordpress/
13. LinkTally - http://linktally.com/ (See how many times your blog has been shared!)
14. WooBox - http://woobox.com/  (free tabs on Facebook page )
15. HubSpot’s FREE Website Grader - http://marketing.grader.com/
16. RetweetLab - http://retweetlab.com/
17. Talkwalker Alerts - http://www.talkwalker.com/alerts  (A nice alternative to Google Alerts )
18. HangoutMagix - http://hangoutmagix.com/  (customize your lower third bar for Google Plus hangouts)
19. IFTTT - https://ifttt.com/wtf  (If This, Then That)
20. WhoTweetedMe - http://whotweetedme.com/  (URL of your most influential retweeters)
20. TailWindApp - http://www.tailwindapp.com/
21. CircleCount - http://www.circlecount.com/  (Gauge your Google+ Growth)
22. Infogr.am - http://infogr.am/
23. WPTouch Mobile Plugin - http://wordpress.org/plugins/wptouch/  (Blogs... be seen on Mobile!)
24. Twazzup - http://www.twazzup.com/  (if you don't use pay for Sprout - FREE)

25. Simply Measured - http://simplymeasured.com/free-social-media-tools#/  (several free reports to analyze your brand across Twitter, Facebook, Google+ and more)

As always,  COMMENTS & QUESTIONS ARE INVITED!  Please click on the "comment" underlined link below and then type your question or share your opinion.


IDEA STARTERS to become part of our interactive community surrounding THIS article:

1) Which app do you feel you could not live without?

2) Which of these free tools do you find has the greatest financial value for your business?

3) How many of these tools were you already using?


____ 0-3
____ 4-10
____10-15
____ More than 15
____ All of them!

4) Do you measure every post or "campaign" using a URL "Shortener"/TRACKER?

4) What type of content gains the greatest amount of feedback from your fans/followers?

5) What aspect of your Marketing efforts is the most difficult to measure Return On Investment?

Wednesday, November 27, 2013

Increase ENGAGEMENT with QR Code - Call2ACTION Symbol™ Carrier-Envelop


Yes, the world needs to be educated... 

and professional marketeers are challenged to find new and innovative ways to EDUCATE in order to increase engagement with their target audiences.



What about these QR Codes, you ask?

Let me share a story....

To prove a point about the effectiveness of QR codes [Quick Response Codes] as a powerful sales tool, I went to a networking group of small business owners.  There were 40 people in attendance.

I wanted to make a powerful and memorable demonstration, so I asked one of the members who was acting as "Master of Ceremonies" to introduce me as a MUTE!

I only had 15 minutes, so I needed to communicate quickly and effectively!

The point I wanted to leave these folks with is that a mute salesperson can produce greater sales results using Call2ACTION™ Symbols than the best salesperson they have on staff - and the best marketing efforts they were currently employing!

My plan was to return to this group 2 weeks later, at their next regularly scheduled meeting, WITH TRACKING RESULTS to share...

and unveil the truth that I was not a mute at all, I was just using that demonstration technique to powerfully implant the concept into their minds that: 

A Call2ACTION™ Symbol can do two things NO OTHER MEDIA OR COMMUNICATION VEHICLE COULD DELIVER....

1) "Bringing the OFFLINE World to Their ONLINE Presence™" - My company Mantra!

.... P L U S

2) The added benefit of TRACKING the interaction/engagement of their target audience to the "mission critical" message they wanted to deliver!

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
The MC asked for a show of hands from all those who had smartphones. 20 hands went up.

Then he asked, "How many of you have an "App" can that read these little things?" - as he held up a piece of paper with a QR Code Symbol on it.

Half the hands went down.  WOW!

SIDE NOTE:
==========
I have since spoken to many retailers who sell smartphones and start the conversation like this, "Hi, I am Jim Bannon from BudgetVideo4BIZ, and I help businesses bring the OFFLINE World to Their ONLINE Presence™.... and, You guys should be shot!"

Then I shut up for a moment.

Obviously, this gets a reaction, and I have their attention!

I then go on the explain that a car dealer would never let someone drive a new car off their lot without windshield wipers that work.

Shifting to how this analogy relates to a smartphone, I ask, "How could you ever let a new customer leave your store without at least helping them to download a QR code scanning FREE APP, and at least showing them how to do one successful scan?"


You have just placed one of the most powerful tools known to man in their hands, but not even TAUGHT them how to use one of its absolutely most powerful features. <Huge Frown>

Of course, the demo scan I would like them to use would be a Call2ACTION™ Symbol that I would be happy to provide - which leads to one of my "Campaigns" -- like my Call2ACTION™ Symbol SCHOOL at:
http://delivr.com/2yrs3


But, I digress...
back to the story...

So, now we are left with only 10 hands in the air...

... only a quarter of the potential "Target Audience". 

If that is not bad enough, the MC asks one final question, "How many of you have ever successfully scanned one of these?"... only 4 hands were left in the air!

WOW!  What an educational challenge...

With any challenge, the solution is usually to find a creative way to address it.

I went home and decided the problem was how the industry was currently using QR Codes... they just print a symbol somewhere and "assume" folks will figure out what to do with it!

WRONG!  Failure and frustration await!

We need to directly address the primary problem:

"At your fingertips" availability of a scanning app, and the knowledge of how to use it.

Meet the "QR Code Carrier-Envelop"


Note: the blank square at the lower right is a "placeholder" for your logo!

This little EDUCATOR graphic, 

... if placed to the left of a Call2ACTION™ Symbol...

can become the great "Enabler" - opening a whole New World of VALUE that lies behind scans of QR Codes [Call2ACTION™ Symbols] - if the marketer who creates the original symbol:

follows the Magic Rule of 4 when designing each marketing "Campaign"




Here is how I would print a "subtle invitation" using this 
Call2ACTION™ Symbol Carrier-Envelop
to encourage folks to visit my FREE web page to download the Call2ACTION™ Symbol Resources mentioned in this posthttp://delivr.com/2awgv


Click on the graphic above to go directly to a web page that will allow you to DOWNLOAD these FREE Resources

! You are hereby granted a "License" to Customize them with your logo for YOUR Business!

And Yes, Virgina, I will be TRACKING those visits to measure that engagement!


As always,  COMMENTS & QUESTIONS ARE INVITED!  Please click on the "comment" underlined link below and then type your question or share your opinion.

IDEA STARTERS to become part of our interactive community surrounding THIS article:

1) Have you ever used QR Code Symbols to drive prospects to a Landing Page?

2) Do you have a QR Code Symbol printed on your business card?

3) Do you have QR Code signs on your business vehicles?

4) Do you always  make "Human-Readable URL addresses" a part of your QR Code Symbol Design?

4) What is the most unusual/creative application you have seen - using QR Codes in a marketing "Campaign"?

5) If you would run a QR Code Contest, how would you go about creating it?

... I would be glad to help.
http://www.manta.com/c/mx4f8zm/budgetvideo4biz

Sunday, November 17, 2013

Video Stamp

▶Send YOURSELF in the mail!




How could one of the worst bureaucracies
[The Postal Service]

 LEAPFROG to the leading-edge of COMMUNICATION?
AUSTRALIA DID...
Here's how to do it in the US....


Make a "quickie" Video.....



Create a "Campaign" using your MOVS™
- sounds like “Movies” -
Mobile Optimized Video Site



Place the Call2ACTION™ Symbol...




On any "Mailable" Media....


Just put the Special Call2ACTION™ Symbol
right next to the stamp area


Now, when you party receives the package...


 They can SCAN the Special Call2ACTION™ Symbol...



...and see whatever is on the
LANDING PAGE, you created!
-------------
TRANSPORTING them to the
SPECIAL URL
TIED-TO the Call2ACTION™ Symbol
Your MOVS(TM) Site created


Like this "Quickie Video" above....





OR.... any other "Campaign"
 You are running!

As always,  COMMENTS & QUESTIONS ARE INVITED!  Please click on the "comment" underlined link below and then type your question or share your opinion.

IDEA STARTERS to become part of our interactive community surrounding THIS article:

1) Have you ever used QR Code Symbols to drive prospects to a Landing Page?

2) Do you have a QR Code Symbol printed on your business card?

3) Do you have QR Code signs on your business vehicles?

4) Do you always  make "Human-Readable URL addresses" a part of your QR Code Symbol Design?

4) What is the most unusual/creative application you have seen - using QR Codes in a marketing "Campaign"?

5) If you would run a QR Code Contest, how would you go about creating it?












Tuesday, November 12, 2013

Your business doesn't need facebook; make your competition happy!

1 in 5 page views in the US occurs on Facebook.

Source: Infodocket 2012
Attribution: www.hubspot.com

50% of 18-24 Year Olds Check facebook WHEN THEY WAKE UP!

Source: The Social Skinny
Attribution: www.hubspot.com

** 42% of Marketers say facebook is CRITICAL or IMPORTANT to their business

** 80% of US Social Network Users prefer to connect to brands through facebook

** Social Media has a 100% higher lead-to-close rate than outbound marketing

** Small businesses spend 18% of their budgets on social media, the most out of all marketing channels.

Source: State of Inbound Marketing 2012
Attribution: www.hubspot.com

54% of shoppers who clicked through from a friend’s facebook page
...Have made a PURCHASE!

Source: FactBrowser
Attribution: www.hubspot.com

51% of fans are more likely To PURCHASE from brands they “LIKE” on facebook

Source: HubSpot

Brands on facebook extend their REACH to friends of fans by 50-200%

Source: FactBrowser

39% of advertisers on facebook have driven traffic off their facebook ads, onto an external landing page!


As always,  COMMENTS & QUESTIONS ARE INVITED!  Please click on the "comment" underlined link below and then type your question or share your opinion.

IDEA STARTERS to become part of our interactive community surrounding THIS article:

1)   Who are 5 companies you respect?  Have you checked their facebook page lately?

2)   Who are your top 5 prospects? Have you checked their facebook page lately?

3)   Who are your top 5 competitors?  Have you checked their facebook page lately?

4)   When was the last time you perfected a new advanced skill?  Did you do it without help or instruction?

PS - When you are through maximizing the entry level facebook, you might want to learn about
the "Power of the Leader" - Google +. 
We'll be glad to help!


Monday, November 11, 2013

What Happens When You've Got One Chance


Timely Reminder.... after a disappointment today, I needed to get re-invigorated.  How about you?

http://www.utrend.tv/v/1-one-chance/






Saturday, November 9, 2013

Create Animated Gifs From YouTube Videos. A nice little FREE app

Double_Your_LIKES Animated GIF | GIFs - GIFSoup.com

Create Animated Gifs From YouTube Videos.  A nice little FREE app

http://gifsoup.com/view/4888489/double-your-likes.html


Friday, November 8, 2013

92 Amazing facebook Stats

Why facebook?
==============
A new report just came out - 92 Amazing facebook Stats
http://delivr.com/257re

•    To highlight just a few of the “FACTS” that came out of the report ...

a.    Monthly active users: 1.9 Billion
b.    US Daily Active Users: 128 Million! (One-third of all Americans!)
c.    Percentage of Americas who get their news from facebook – 30%
d.    Facebook percentage of all Social Referrals to eCommerce Sites – 60%
e.    Average e-Commerce Order Value from a facebook referral - $85.87
f.    Facebook percentage of total Social Logins – 44.9%
g.    Percentage of Smartphone Owners who use the facebook app – 84.6%
h.    Percentage of American who use facebook in the workplace – 19.4% - Nearly One in Every Five!

Saturday, November 2, 2013

!!!! GET IT #### - Primary Reaction Modality – How You & I React!


I commissioned this cartoon, created by an artist friend of mine - as it has a powerful message about those who SURVIVE & THRIVE, and those who do not!


You are welcome to download and freely distribute this cartoon graphic (in a SAFE Portable Network Graphics file format) from here:  https://drive.google.com/file/d/0B_XZrHuzFyAAbWY2ZjlOQm5FajA/view?usp=drivesdk





In over 40 years of Professional selling to some of the largest corporate buyers in America and to small local businesses composed of single proprietors, I have discovered an inalienable truth!

It is human nature to respond to new ideas – Especially new Technology – in one of three ways:

1) Those who “Get It”, Quickly

REACTION:
·         Thoughts:  Excitement, Wonder, Awe, Envisioning possibility, Passion, Motivation, Driven to share with others


·         Actions Initiated: Searching for potential productive uses, Adopting into current business processes, Rush to implementation, Driven to measure improvement, Gratitude for problem resolution/solution, Viewing a multitude of possibilities

     2)     Those who will “Get It”, eventually

REACTION:
·         Thoughts:  Caution, Hesitation, Evaluation, Cursory Research, Examination of Alternatives, Comparison Shopping, Justification Preparation, Trial, Slow Progress, Searching for a “low/no risk” Exit Strategy

·         Actions Initiated: Consulting others, Watching early adopters, Searching for ways to avoid risk, Postponing commitment, Playing devil’s advocate, Asking for Guarantees, Vacillation, Avoiding decisions, Preparing to “Get a ‘Round To It”… or, as my good Southern friends would say, “Fixin to”! Quick to abandon at first sign of an obstacle.

     3)     Those who will NEVER “Get It”

REACTION:
·         Thoughts: Fear, Confusion, Feeling Over-whelmed, Questioning their own skills and abilities, Change Avoidance, Yearning for “The Good Old Days”, No commitment, Incapacitated, Inaction

·         Actions Initiated: Striving to protect the Status-Quo, “If it Ain’t Broke…”  Watching the world pass by and complaining about the economy, the environment, other’s failings, etc. etc. etc.  Desperately wandering without direction, or stubbornly sticking to the direction in which inertia has led them!

Shame on me as a professional salesperson who always placed himself at the leading edge of innovation (and has thoroughly enjoyed the passion and adrenalin-filled satisfaction that comes from being on the “Cutting Edge”) that I would sometimes react with frustration over those who fell into Category #3!

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As someone who left a leadership position - responsible for developing strategy and implementation plans that impacted hundreds of millions of dollars in business within corporate America - for the joys [and Yes, the trials and tribulations] of private business ownership - I also had to go through a “Learning Curve” and sometimes painful Growth Phase in order to arrive at a new level of business maturity.

Along the way, I discovered the futility of worrying over - or worse yet, wasting valuable time with - folks who were in Category #3.  It was a total and complete waste of time!

NOW, as a business owner, solely responsible for revenue generation, I became keenly aware of the necessity to measure everything in my business!

That in itself, brought about the discipline of constantly asking myself the age old ROI question….”Is the action I am about to undertake going to generate a positive ROI – Return on Investment for ME, or Not?”

In most cases I have to admit Category #3 was a trap… a pitfall designed only to have me waste precious resources in pursuit of too many of these “Will NEVER Get It” prospects - who it turns out in the final analysis, were never actually Prospects, and honestly, were hardly even Suspects!

Today, although I am far from perfect at it, I focus on uncovering and cultivating industry leading “Early Adopters”; those who will potentially be converted into my exceptionally profitable customers.  Those who are a true pleasure to do business with! 

TODAY I RECOGNIZE, those highly valued “About to Become New CUSTOMERS” are the ones clearly defined as falling into Category #1.

Category #1 has become my “Sweet Spot” as they are clearly the group of REAL Prospects who will generate the business to maximize my income.  Oh, what a pleasure to have found the way - the path to joy, satisfaction, and profitability - all because of the discipline to follow the basic human truth I have learned from the school of hard-knocks!

Whenever I periodically stepped back from the rigors of New Business Solicitation, I actually always knew this truth, deep down…. I was just way too lazy or easily diverted by the “opportunities” I uncovered through rigorous new business solicitation to FOCUS FOCUS FOCUS on the SELECTION of WHO I WANTED to be my future customers!

In my everyday drive to gain new clients, I fell into the age old trap of asking [and THINKING] who was it that wanted ME to become their service/product supplier.  I had it all BACKWARDS!

Now, I admit, my naturally “giving nature” causes me to spend a lot more of my time with those folks in Category #2 than I should!  I sincerely enjoy helping them and get a great deal of pleasure seeing the "Light Turn On” in their eyes when they finally GET IT!  But, in each passing day I am discovering two more truths:

  • WASTING MY TIME with Category #2 folks is a luxury I can ill afford - until I maximize the amount of business I am generating from the Category #1 Super Stars!

AND…

  • The painful and hard to admit fact is that some (many) of those who fall into Category #2 don’t want my help anyway!  Even if I freely give it, they may be some of the most ungrateful people to eventually do business with.  Yes, these are the same "needy/demanding” accounts I was required to work with in the corporate environment.


      Not having to work with "needy/demanding” accounts anymore is one of the huge benefits of having your own business. Acting as caretaker, helping others make more money, sometimes at the expense of forgoing my own maximum potential was not the path I CHOOSE to go down for my OWN business.  
        
         So, why did I spend so much TIME HELPING those in Category #2 who actually DID appreciate the help?  I have to admit, I did it emotionally, not logically – to gain a simple human emotional REWARD of self-satisfaction and pleasure that comes from helping a needy human being.  That, however does not pay the bills!

Well today, I have found a number of outlets outside my business where I can gain a great deal of that satisfaction - and am doing a much better job of weaning myself off both types of Category #2 candidates… BOTH the grateful and the ungrateful.

This more balanced living allows me to FOCUS, FOCUS, FOCUS on those #1 Category Super Stars.  Every moment I can spend with them can produce an ROI that is 2 to 10 times greater than the time I MEASURED was spent with the Category #2 and #3 folks.

So What really is the TRUE lesson behind the Cartoon?

When I commissioned it, I did so thinking its message was something the toughest prospects could learn and benefit from.  I was wrong!

It is something I can learn and benefit from.

Lesson Learned:
Spend your valuable, irreplaceable time in business solicitation with those who can MOST benefit from your products and services.  You’ll be so busy enjoying those benefits, the folks in Category #2 and #3 will actually just fall off your radar screen.

MY SINCERE THANX goes out tonight to one of those Category #2/3 people who was a TAKER and not a GIVER.

I started out with a resentment, and by writing this perspective, ended up regaining an “Attitude of Gratitude”. 

NOW freed from a painful experience of disappointment with that person who did not live up to her side of an agreement, I can immediately re-focus my time and effort on the spot it should have been focused on all along – with the:

Category #1 “About to Become Customers”!

Thank You, Ma’am - and Thank You, God for the Insight/Discernment!


... I would be glad to help.

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As always,  COMMENTS & QUESTIONS ARE INVITED!  Please click on the "comment" underlined link below and then type your question or share your opinion.

IDEA STARTERS to become part of our interactive community surrounding THIS article:


1)   How well do you FOCUS your prospecting?
  • On a 10 scale, 1-3  ___
  • On a 10 scale, 4-6  ___
  • On a 10 scale, 7-10___



2)   Do you CHOOSE your customers or do the CHOOSE You?



3)   Do you get an "Emotional ROI" from helping needy people in business?  Can you provide an example?



4)   AND…. Have you experienced PROFITABILITY increases when you became more selective in your prospecting efforts?
Here is the - "GOT IT" - Blog Post

http://delivr.com/2qp3a