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Tuesday, July 23, 2013

The Metrics of Success - MagiKube™



MagiKube™
   
Helping Bringing the OFFLINE World to Your ONLINE Presence is the essence of my video production business - especially locally, here in McHenry.



Call2ACTION Symbols™ are a marketers dream.  Others call them QR [Quick Response] Codes.

I very seldom do anything in my business that I don't measure.

My QR Code generator application is also a very robust scanning TRACKER and produces powerful and thorough summary charts -- providing me with invaluable information so I can see how many people that I INVITE to ACTION by subtly presenting my QR Code Graphic, will actually take the requested action.  Basically, it is the acid test for "Did they do it, or not?"

To make sure I gain maximum utilization/participation in the Campaigns I run with and for my clients, I also use a human-readable "shortened" URL to be sure folks who don't have a smartphone, who have not downloaded and installed a FREE App, or - who don't know how to find and start that app, quickly... can still be "Players" and participate in the excitement we create by "teasing them" with a Call2ACTION Symbol™.

Curiosity may have killed the cat, but if the Call2ACTION Symbol™ Campaign  is properly designed and implemented, curiosity causing the scan of a 
Call2ACTION Symbol™ will produce a REWARD, or at least provide the person scanning with enough VALUE - they'll want to scan the next code they see (on the next panel of the cube).

All of us as professional marketers have an obligation to be certain we are providing a favorable experience when folks go through the effort to respond to our INVITATIONS.  And, that is exactly what these symbols are -- INVITATIONS TO ACTION!

When it comes to marketing ROI on that invaluable asset TIME, I do A/B split testing to know what is successful (and therefore where I should spend more time), and what is not so successful - where I'll leave that activity to my competitor to eat up his/her valuable time doing that.

I recently introduced a product which is a small 1 1/8" plastic small cube filled with mints.  The top opens to access the mints, and the bottom label is devoted to the legal mumbo jumbo that is required of a food product.  BUT, that leaves 4 sides to use for
Call2ACTION Symbols™.

 
As for which
Call2ACTION Symbol™ "Target" or "Landing Page" or "Decoded Result" I choose for each panel...I try to expand my thinking to consider the vast range of QR Code "Actionables" that the symbol specs allow for.  I then put different symbols on each panel (and change them monthly) to deliver a virtual smorgasbord of interesting EVENTS / EXPERIENCES that increase engagement with my audience - the person who received the


MagiKube™ as a promotional gift.

Using this powerful QR Code capability to simply lead to a web page URL is just the tip of the iceberg... and it MUST be a Mobile Optimized one, or everyone gets a bad taste in their mouth.

I believe if it is important enough to deserve creating a
Call2ACTION Symbol™ - Quick Response Code - it deserves having a CUSTOM Landing page.  That landing page is also a perfect opportunity for LEAD CAPTURE, but only if VALUE is delivered!  An informational/instructional video is ideal; as is a coupon or discount offer.

If the offer is a whitepaper, be sure to have an email client popup for the user to send it to an email account that they will check later, when they are on a desktop/laptop system that is connected to a printer.

Once adoption progresses exponentially among smartphone users in the US as it has in other countries, there is a another huge potential for the DESKTOP market.  Imagine an "interactive" YouTube video!

I already use a
Call2ACTION Symbol™ with special text encoded that utilizes the power of YouTube's "Annotation" capabilities and can INVITE folks to:


1) Subscribe to my Channel before they enter, and can even

2)  Initiate a popup "Personal Message" form that goes directly to my inbox on my YouTube channel.

Let's hear some more "Out of the Box" creative ideas!

I would especially be interested in hearing about the "metrics of success" others have achieved with their Mobile Marketing Campaigns - utilizing the power of this untapped potential gold mine to



 "Bring the OFFLINE World to Your ONLINE Presence"!
MagiKube™


As always,  COMMENTS & QUESTIONS ARE INVITED!  Please click on the "comment" underlined link below and then type your question or share your opinion.


IDEA STARTERS to become part of our interactive community surrounding THIS article:

1) Have you ever used QR Code Symbols to drive prospects to a Landing Page?

2) Do you have a QR Code Symbol printed on your business card?

3) Do you have QR Code signs on your business vehicles?

4) Do you always  make "Human-Readable URL addresses" a part of your QR Code Symbol Design?

4) What is the most unusual/creative application you have seen - using QR Codes in a marketing "Campaign"?

5) If you would run a QR Code Contest, how would you go about creating it?

Friday, July 19, 2013

Infographic - The Rule of 3 for Call2ACTION (QR Code) Best Practices

http://delivr.com/2mtpg 

I call them Call2ACTION Symbols (TM)
because of the Power they contain!

‪#‎BudgetVideo‬ ‪#‎QRCode‬ ‪#‎Instagram‬ ‪#‎SocialMedia‬

 As always,  COMMENTS & QUESTIONS ARE INVITED!  Please click on the "comment" underlined link below and then type your question or share your opinion.


IDEA STARTERS to become part of our interactive community surrounding THIS article:

1) Have you ever used QR Code Symbols to drive prospects to a Landing Page?

2) Do you have a QR Code Symbol printed on your business card?

3) Do you have QR Code signs on your business vehicles?

4) Do you always  make "Human-Readable URL addresses" a part of your QR Code Symbol Design?

4) What is the most unusual/creative application you have seen - using QR Codes in a marketing "Campaign"?

5) If you would run a QR Code Contest, how would you go about creating it?


Your Content is King: Re-Purpose it for Maximum Effectiveness

Multiple Uses For The Same Content = Re-Purposing Content

queen of contentWe all want to get the most “bang for our buck”, right? Well that also holds true for getting the most out of our valuable content. We all know that “content is king” and you are the queen of your content with the authority to delegate that content to various mediums of communication.

Write a Blog Post

  • Google loves valuable content and will reward you in the search engines
  • Some people do still like to read
  • It is FREE PR for your product or service
  • The search engines reward fresh content. Maintaining a blog will assure you of continually having fresh content branded to you!
  • It’s easy. With free blogging platforms like WordPress and Blogger, you don’t need to be a web designer to set one up....

More...

To see the balance of my "Virtual partner's" article, please visit...

http://blog.newhorizons123.com/your-content-is-king-re-purpose-it-for-maximum-effectiveness/




QR Code Best Practices - Rule of 3

Here is the Midwest most don't have a clue what QR Codes "really" are, and it is a crime resellers of smartphones let their customers leave the store without downloading a QR reader app AND teaching the users how to do at least one SUCCESSFUL scan.


As Professional Marketers, we must be diligent in abiding by the Rule of 3:

===============================================

1) Make sure the CUSTOM Landing page is Mobile Optimized

2) Offer VALUE to the person for following your "Call2ACTION" by scanning the QR Code,

 

3) Use Video and Graphics 


 

 

as much as possible to communicate most effectively.  

 

Finally, as Professional Marketers we need to do a much better job of educating and setting proper expectations. 

Call2ACTION Symbols (TM) are a GOLD MINE... for those who learn how to use the effectively in well thought out, well implemented Campaigns... that's why I have my clients call them "Call2ACTION Symbols" instead of QR (Quick Response) codes!

 

Combine that Rule of 3 with robust tracking and you have a Professional Marketers Dream!

 

BTW - I was involved with the first UPC (bar code) install - 1974 at Kroger, Kenwood Shopping Center, Cincinnati - right near the UPC Council HQ in Dayton. Compared to the fantastic POWER and Versatility of a QR Code... UPC was like Kindergarten to today's Graduate Level Marketing with QR Codes.

Remember, it took YEARS for this to be adopted and would not have succeeded like it did if a guy named "Sam" didn't get behind it and charge manufacturer's $1K for each instance where a scan failed in his stores. That was Wal*Mart.


We need that kind of LEADERSHIP today to foster ubiquitous adoption and usage of what I like to term "Call2ACTION Symbols(TM)"

 

As always,  COMMENTS & QUESTIONS ARE INVITED!  Please click on the "comment" underlined link below and then type your question or share your opinion.


IDEA STARTERS to become part of our interactive community surrounding THIS article:

1) Have you ever used QR Code Symbols to drive prospects to a Landing Page?

2) Do you have a QR Code Symbol printed on your business card?

3) Do you have QR Code signs on your business vehicles?

4) Do you always  make "Human-Readable URL addresses" a part of your QR Code Symbol Design?

4) What is the most unusual/creative application you have seen - using QR Codes in a marketing "Campaign"?

5) If you would run a QR Code Contest, how would you go about creating it?


 

Your Mission Critical Message

Do You Have an Important Message


That You Feel....

 If Delivered More Effectively

to More People...

Would Make You More Money?




We can help you do that!

 http://grow.budgetvideo4.biz/

A Social Media Reading List by Jamie Turner | | FT Press

To be successful in Business, as with Life, it is always a good idea to adopt a creed of Life-Long Learning.

Jamie Turner is a prolific and well respected author who can be a valuable resource to anyone trying to improve their utilization of Social Media to grow their business.   
   



Recommended Social Media Reading List

Enjoy,

As always,  COMMENTS & QUESTIONS ARE INVITED!  Please click on the "comment" underlined link below and then type your question or share your opinion.


IDEA STARTERS to become part of our interactive community surrounding THIS article:

1) Home many books do you read in a year to foster improved performance in your business?

2) Do you prefer short, whitepaper articles, our longer "Text Books" when you are research a topic?

3) What are the top 3 books that you read which have had a major impact on your business?

4)
What are the top 3 books that you read which have had a major impact on your personal life?

4) What is the next topic that you have chosen to "Learn More About"?

5) In addition to this one ;-), what are the names (URL addresses) of two of your favorite Blogs?


Thursday, July 18, 2013

ASI (Advertising Specialty Institute) Show Summary

I just got back from McCormick Place at the ASI (Advertising Specialty Institute) show, as a guest of one of my clients.

I was expecting to see "State of the Art" Success Stories...with implementing what I teach my clients to refer to as "Call2ACTION Symbols(TM)".

I was sooooooo disappointed.  90% did not have a clue about the POWER they had in their hands.

We have a HUGE education challenge.

Here are some "out of the box ideas" I shared with CEOs and Marketing Managers; hopefully you'll find VALUE...
============================================================
1) How about using a symbol inserted within a Video -- calling for an ACTION.... Voila, a whole new dimension to YouTube.

2) How many "hunt and peck" typists like me are out there? Typing a long URL can be a pain and easy to make mistakes. QR Code is the answer!

PS - Many think the traditional church guidance for Celibacy among Catholic priests was the result of a typo... The instruction was to CELEBRATE :-)

-->> Many think these codes are limited to taking a person to a HOME PAGE URL. That's only the tip of the iceberg.
----------------------------------
3) What about leading the prospect to a CUSTOM landing page giving a PowerPoint presentation?

4) How about delivering a VCARD... like I do on my website home page, so my clients can just click and save me as a contact in their Outlook, guaranteeing that the next email from me is "whitelisted" and avoiding the frustration of clients searching for an important email I sent them.

5) How about translating a restaurant menu item from English to Spanish?

6) How about delivering an audio presentation, like a Podcast, or a simple "How To" instruction, verbally?

I think that is enough to prove the point that their is tons more POWER in this whole Quick Response thing .... ADD the robust Metrics that are available from tracking the prospect's ACTION to the subtle "Invitation" that a QR code represents.... and you have a Marketers Dream.

Why limit it to smartphones?

I recommend QR scanning software for Desktops!
http://CODE2.BudgetVideo4.BIZ

Remember, it started in a manufacturing environment in Japan and exploded. We in the US have yet to catch up ...heck, we are barely scratching the surface.


I also agree with comments about "poor implementation" -- that is the responsibility of the Campaign Creator -- again, the guy or gal at the desktop :-)


******************************************************
I try to educate my clients to use the Rule of 4:
******************************************************
1) Never, Never, Never.... Did I say, "Never!" ... Publish a QR Code symbol "NAKED AND ALONE".  Always use a "Human-Readable, shortened URL" as part of it -- I call this a


Call2ACTION™ Symbol

2) Have the "Call2ACTION Symbol(TM)" go to a Mobile Optimized Page -- if you are using it to translate to a URL!

3) Offer a reward or VALUE for the person scanning the symbol (wherever they might be)

4) Use Graphics, Video, and Audio as much as possible to increase engagement and ACTION


Finally, to all Professional Marketers out there..... Let's spread the "Best of Breed" stories..... Just using these FANTASTIC TOOLS to translate and lead to a URL is like Picasa painting with only two colors in his palette. We can be better than that!

Hopefully, this has spurred some creative juices.


Let's hear CREATIVE IDEAS (and success stories) FROM OTHERS....JUMP IN, and contribute!


Professionals, Want to LEARN MORE?...http://GO.BudgetVideo4.BIZ 

My latest Clients:
http://RECENT.BudgetVideo4.BIZ M

As always,  COMMENTS & QUESTIONS ARE INVITED!  Please click on the "comment" underlined link below and then type your question or share your opinion.


IDEA STARTERS to become part of our interactive community surrounding THIS article:

1) Have you ever used QR Code Symbols to drive prospects to a Landing Page?

2) Do you have a QR Code Symbol printed on your business card?

3) Do you have QR Code signs on your business vehicles?

4) Do you always  make "Human-Readable URL addresses" a part of your QR Code Symbol Design?

4) What is the most unusual/creative application you have seen - using QR Codes in a marketing "Campaign"?

5) If you would run a QR Code Contest, how would you go about creating it?