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Tuesday, November 12, 2013

Your business doesn't need facebook; make your competition happy!

1 in 5 page views in the US occurs on Facebook.

Source: Infodocket 2012
Attribution: www.hubspot.com

50% of 18-24 Year Olds Check facebook WHEN THEY WAKE UP!

Source: The Social Skinny
Attribution: www.hubspot.com

** 42% of Marketers say facebook is CRITICAL or IMPORTANT to their business

** 80% of US Social Network Users prefer to connect to brands through facebook

** Social Media has a 100% higher lead-to-close rate than outbound marketing

** Small businesses spend 18% of their budgets on social media, the most out of all marketing channels.

Source: State of Inbound Marketing 2012
Attribution: www.hubspot.com

54% of shoppers who clicked through from a friend’s facebook page
...Have made a PURCHASE!

Source: FactBrowser
Attribution: www.hubspot.com

51% of fans are more likely To PURCHASE from brands they “LIKE” on facebook

Source: HubSpot

Brands on facebook extend their REACH to friends of fans by 50-200%

Source: FactBrowser

39% of advertisers on facebook have driven traffic off their facebook ads, onto an external landing page!


As always,  COMMENTS & QUESTIONS ARE INVITED!  Please click on the "comment" underlined link below and then type your question or share your opinion.

IDEA STARTERS to become part of our interactive community surrounding THIS article:

1)   Who are 5 companies you respect?  Have you checked their facebook page lately?

2)   Who are your top 5 prospects? Have you checked their facebook page lately?

3)   Who are your top 5 competitors?  Have you checked their facebook page lately?

4)   When was the last time you perfected a new advanced skill?  Did you do it without help or instruction?

PS - When you are through maximizing the entry level facebook, you might want to learn about
the "Power of the Leader" - Google +. 
We'll be glad to help!