How to find Ideal Leads on Twitter
1) Write down your top 3 or 4 keywords about products/services your business offers and your prospects would be interested in.
2) Use the Twitter search box and plug those keywords in, a few different times in a few different variations, to see who is talking about those keywords. Look at their profile to decide if they are potentially a good fit as a prospect.
3) If they appear to be a good prospect, tweet to them using the @theirname - starting a conversation. Either offer content they may be interested in or indicate you can be a resource for any questions they may have about those keywords.
Voila! You are beginning a dialogue - and potentially a long-term relationship with a TARGETED prospect!