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Thursday, February 28, 2013

Video Comes To LinkedIn Ads


Video ads have been proven to be the #1 vehicle to educate and communicate your message to a wide variety of users.  Targeting a particular audience has always been the Holy Mantra of effective marketing.  Now, you have a chance to put both of these truths to work for your business.

• 52% of Video Viewers Take Action
• 35% Increase In Requests for More Information
• 18% Increase in Phone Calls
• 83% More Likely to Buy

You now have access to reach LinkedIn’s 175M members buy using LinkedIn's Self-Serve Ads Platform.

That service allows businesses of all sizes to place text and image ads across the entire LinkedIn site. A LinkedIn Ads campaign can be initiated for a little as $10/day.  And, it is an investment where you can control your costs, pay per view or click, and stop your campaign at any time to be sure your are reaching your targeted ROI goals.

You can utilize LinkedIn self-serve video ads with videos you presently host on YouTube - so you can keep a unified brand image that transfers across the #1 video platform as well as the #1 Social Media platform for Business.  When you use your YouTube videos, you will be able to track engagement using the expansive statistical tracking resources you are already comfortable using within your YouTube site.

Your LinkedIn Video ads will be highlighted in standard 300x250 ad units across the LinkedIn site and will compete for impressions similar to how traditional text and image ad formats do.

EDITOR'S NOTE:  Being Video, they'll probably compete 3-4X as effectively.

When a LinkedIn member is engaged and clicks your video ad, the video will take over the entire 300x250 ad unit and play a 30 second video. After the video completes, users will still be able to click through to your landing page or visit your website, just like with current ads.  Combine this usability with the power of YouTube annotations (see my earlier blog article and YouTube video on this subject) and you'll have a Powerhouse of control at your fingertips.

If you have a story to tell and feel video is the most effective vehicle to tell it, just hop on over to your LinkedIn Ads account and create a new video ads campaign!

If you want to create a NEW video to run on LinkedIn, just start your planning process with a simple video storyboard - available for free from:
http://delivr.com/2axj8

Learn how to add a narration track to any PowerPoint - Here's how: http://delivr.com/2ef65

Just select a PowerPoint you want to use as a basis for your video, and call us for a $249 HIGH IMPACT video created from these resources - delivered to you in only 48 hours; and Yes, I said for only $249 for a 2-3 minute video.

SKYPE: jimbannon306  BudgetVideo4BIZ  815-759-1314


Article Source: http://marketing.linkedin.com/video-on-linkedin-ads


As always,  COMMENTS & QUESTIONS ARE INVITED!  Please click on the "comment" underlined link below and then type your question or share your opinion.

IDEA STARTERS to become part of our interactive community surrounding THIS article:


1) Have you ever used a PowerPoint to create a Video?
2) Would you like to see a Blog Article on "How To Add Video To Your LinkedIn Profile"
3) Would you like to see a Blog Article on "How To Add Video to LinkedIn's New Company Profile"