Saturday, February 16, 2013

The Great "Give-Away"

Republished from 2 years ago - STILL A HUGELY PROFITABLE IDEA!
As Sales Managers, Business Owners, Marketing Executives and New Business Development Sales Professionals we get trapped into the old habits of "Conventional Thinking".

Here's an idea whose time has come...

Would your TARGETED TOP PROSPECT listen to your message - if it was delivered enclosed in a FREE DVD player?
That's right FREE!  When you think of all the time, money, and effort you invest trying to get in front of the decision maker and then relying on a diverse sales force to deliver YOUR MESSAGE in their sometimes random, inconsistent ways... it only makes business sense to find a vehicle where you CONTROL THE MESSAGE and CONTROL THE DELIVERY.

Video allows you to do just that!
If your best sales person can make a PowerPoint that delivers your UVP [Unique Value Proposition] in under 5 minutes, we can package that into a HIGH IMPACT VIDEO presentation burned on DVD, which you can then DELIVER to your top prospects.

Does it work?

I can only tell you of a personal experience I had [using a less sophisticated vehicle of a "Autorun" PowerPoint on a Thumb Drive that I gave away to KEY TARGETED PROSPECTS] which landed me an audience, and eventually gained the business from a top production builder I had been trying to get into for over 3 years.

The net result was an exclusive as a "Standard" product to go into every home they built in 4 neighborhoods, each with over 200 lots.  With a total "Lifetime value" of that prospect in the area of $1-2 Million, my FREE Thumb Drive [or a FREE DVD Player that you can purchase for about $50] was a very wise investment indeed!

To learn more about ways to "Propel Your Sales Forward", please visit...
[My former site is being auctioned off] - replaced by a new web site at and a video on YouTube -